5/29/2023 0 Comments Imagejpeg imagepng imagegif![]() ![]() Good choice for simple images and animations. Supported: Chrome, Firefox (still images only: animated images not implemented), Opera, Safari. Note that when using AVIF, you should include fallbacks to formats with better browser support (i.e. ![]() It offers much better compression than PNG or JPEG with support for higher color depths, animated frames, transparency, etc. Good choice for both images and animated images due to high performance and royalty free image format. Supported: Chrome, Edge, Firefox, Opera, Safari. Good choice for lossless animation sequences (GIF is less performant).ĪVIF and WebP have better performance but less broad browser support. Equipped with this knowledge, you should feel confident the next time you need to choose an image format.The image file formats that are most commonly used on the web are listed below. It may look like nonsense when you open it as a text document, but this allows seamless integration into HTML code.īest use: SVGs are ideal for vector-based graphics, including your logo, any icons, and infographics.Īs you can see, each file type has its own unique advantages. SVG files are made up of a code called XML, which translates the visual elements into text. While the JPG and PNG are blurred terribly, the SVG is perfectly crisp. Look at this example of taking 100px wide version of Digital Ink’s logo in various file types and then scaling it up to 500px. They allow for interactivity (think hover-over effects), and are infinitely scalable without ever losing their sharpness. GIFs use a more limited color palette than other photo formats, so you shouldn’t use this format for a static photo.īest use: GIFs are ideal for animated loops. Go ahead and hop on to explore random GIFS to your heart’s content. GIFs are capable of being animated, and support the amusing animated loops we’ve become accustomed to encountering daily. Whether you pronounce it “Jif” or “Gif,” a GIF is a file format you’re likely already familiar with. Too many PNG files will inevitably slow down your website’s load time, which will negatively affect SEO and cause impatient users to bounce.īest use: PNGs are ideal for smaller graphics and photos with transparent backgrounds. Similar to JPGs, PNGs are also compressed images, but they are considered “lossless” - meaning the compression doesn’t reduce the quality.įile sizes will be slightly larger, which is something to consider, but aren’t typically large enough to clog up your site when used in moderation. If you need to include a headshot, but don’t want the pesky white box background, PNG is the way to go. PNGs are not terribly different from JPGs, but have one very important distinction - they can be saved with transparent backgrounds. Save images as a JPG when they have many different colors and details and don’t need transparent backgrounds.īest use: JPGs are ideal for uploading photography or a digital presentation. However, the compression does reduce the quality of images, so there are some instances where a JPG might not cut it. These files are compressed, which allows for faster load times and smaller document sizes. JPGs are the gold standard when it comes to uploading photos to the web. Photo by Christopher Campbell via Unsplash ![]()
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